When a basic blog no longer suited a growing publisher, we built a scalable digital platform supporting new channels and divisions.

Client | Hidden Compass

Role | Lead Strategist: Brand Experience, UX design

Hidden Compass is building the antidote to clickbait in travel journalism by celebrating the stories at the frontiers of modern exploration and the storytellers who share them. We helped Hidden Compass realize this vision with an all-new digital platform that encourages discovery, supports first-of-their-kind campaigns, and welcomes Allies to join a unique community.

Results

|  More than $40,000 raised in 2023

| 4 new revenue streams established via website

| Start-up publication surpassed 50k readers